Here's a sample of some campaigns I have led, many of which have been recognised by industry awards, but more importantly have pushed the boundaries of creative thinking and profited the brands that I work with.
Propelling Tiger Beer to a billion dollar brand.
From a conversation over a beer to Moosehead Breweries's second largest brand.
It's all about perception.
Getting Tinder back to its roots.
From an outsider to an Australian insider.
(well, before Trump happened anyway)
How a condom brand reached an unexpected target (parents) with an unexpected solution.
From an optometrist to a luxury brand.
Creating a global brand asset.
Stepping up donations for a worthy cause.
How identifying the real problem can change a brand's fortunes.
Making a mining company more human