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RYAN BERNAL

Head of Brand & Marketing

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For over 25 years, I’ve had the privilege of driving growth for global and local brands, consistently transforming strategic ideas into measurable success. My experience as a Head of Brand, Managing Director, General Manager and consultant spans industries such as tech, FMCG, education, luxury goods, nonprofits, and STEM. This diverse background allows me to bring seasoned expertise while remaining open-minded to innovative, fresh approaches that deliver impactful results in an evolving market landscape.


Throughout my career, I've applied strategic and creative thinking to help brands, from established global leaders to ambitious startups and medium-sized businesses, navigate their unique challenges and achieve growth. I've collaborated with large, complex organisations worldwide, where effective stakeholder management and collaborative partnership are key to success. I've found equal fulfilment in steering new startups toward success. My skills in inspiring teams, fostering partnerships and managing marketing budgets with a focus on delivering strong value are always grounded in thorough research and data-driven decision-making.

As a confident communicator and public speaker, I’m at ease leading groups of any size, adept at turning strategy into actionable plans. My Honours degree in Business Administration from Canada’s leading Richard Ivey Business School set the stage for a career dedicated to crafting compelling brand narratives and driving strategic success. This solid foundation, paired with a lifelong enthusiasm for navigating complex business environments, has enabled me to elevate the market success of clients such as Google, eBay, Taco Bell, [yellow tail] and Tinder, delivering measurable results I am proud of.

I’m always eager to explore new opportunities where I can leverage my expertise in operations, marketing, media, design and communications to bring bold ideas to life. If you'd like to to see more of my work, please visit The Work section.

SHOW REEL

Year of production: 2016-2019

Running Time: 2:05 min

Color / Sound / Subtitled

Here's a sample of some campaigns I've led. From global brands like Tiger Beer, [yellow tail] wine, Rio Tinto and Tinder to local Australian campaigns for Air Asia, Virgin Active, OPSM and Huawei. For a more detailed showcase of my work, check out more here.

Ryan Bernal © 2024

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